I shape meaningful product experiences through a mix of human insight, data thinking + design excellence, and strategic vision!
Problem Ownership | User & business alignment | Research & Analysis | Product Design | User Experience (UX) Design + Data Thinking | High-Fidelity Prototyping | User Testing | Design System | Conversational Design
MEET AVIJEET,
A Bit About Me
I didn’t take the straight path to UX—I started in the engine room, coding Android apps, obsessing over every API hiccup and edge case flow. Somewhere along the way, I realised I wasn’t just fixing bugs—I was redesigning how people interacted with technology. That shift led me to the world of design, where I now craft thoughtful, intuitive experiences for fintech, wealth management, and e-commerce products.
With over six years of experience designing for web and mobile platforms, I still bring a developer’s logic to a designer’s craft. I speak both design and engineering fluently, which helps me build bridges between pixels and code, vision and execution.
I'm self-taught, systems-minded, and relentlessly curious about how people think, behave, and choose. Whether it's optimising a banking flow or analysing user research, I care about design that earns its place—clear, human, and quietly powerful.
Today, I solve problems by first framing better ones—because good design isn’t just about usability; it’s about uncovering what truly matters to people and ensuring the product delivers it with clarity and grace.
CLIENTS
Working With the Best
Jackie Siddall, UX Manger @ Univeris
I had the pleasure of working with Avijeet for over two years, in my role as UX Manager at Univeris. Avijeet has a solid foundation of technical knowledge and product design skills which, along with his enthusiasm for our users' experiences, thoughtful approach to his craft, and willingness to always be learning, made him a valuable team collaborator. His dedication to achieving the best possible outcome was apparent in every project, and he maintained his calm demeanour even when the work tended to get demanding.
In addition to his professionalism, Avijeet is passionate about design inspiration from the natural world and realms beyond the financial one we worked in. Conversing with him about wider design issues will tend to refresh one's outlook on design.
I will miss working with him and any team would be lucky to add him
Rahul Mallavajjala, Manager, Product Design @ Servicenow | CUA | MS HCI
Crowning ownership and striving for self-advancement is a golden skill, Avijeet diligently lives by it. We have worked on composite approaches to figure design solutions. He effortlessly is a rapid learner, problem solver and good listener with a comprehensive personality. I personally commend his dedication and jovial nature. Strongly believe he would ace any role that he takes up. Cheers!
Amit Mistry, Senior Product Owner @ Univeris
I had the pleasure of working with Avijeet on several projects, and his attention to detail and understanding of user experience principles, which he skillfully applies to every design.
His ability to translate requirements into intuitive and visually appealing interfaces is impressive. Avijeet is not only a talented designer but also a great collaborator who listens to feedback and incorporates it seamlessly into his designs.
Working with Avijeet has been a pleasure, and I would highly recommend them to anyone looking for a Product Designer who can deliver quality results.